We're on track to Give the Gift of panto to hundreds of kids

Posted on 16 December 2013

Our Give the Gift of Theatre campaign has got off to a great start with over £5,000 of the £7,000 target raised in the first few weeks, allowing us to spread the magic of panto by providing 300 panto tickets to families facing financial hardship.

All additional money raised will go towards funding a broadcast of Jack and the Beanstalk to local hospitals, hospices and nursing homes.

Following the success of last year’s campaign, the people of Coventry have dug even deeper this year to help make sure as many people as possible can enjoy the tradition of panto. The campaign has been boosted with donations from a number of local businesses including Cranfield Business Recovery and Russell Scanlan

A group of children from Holbrook Primary School are amongst those to have already benefited from the campaign by coming to see Jack and the Beanstalk with the school’s Learning Mentor, Karen Montgomery.

Karen said, “We all thoroughly enjoyed the performance, the children were truly mesmerised and really enjoyed participating. They thought the giant was amazing, incredible, wow. They were so very excited to see Santa Claus too. A big thank you from us all.”

This year the Give the Gift of Theatre campaign hopes to spread the festive spirit even further by raising enough money to stream a broadcast of Jack and the Beanstalk into local hospitals, hospices and nursing homes on Boxing Day.

The Coventry Business Improvement District (BID), which is tasked with helping to maintain a vibrant city centre, has already donated £1,000 towards the streaming.

Andy Talbot, Chair of Coventry BID said, “Christmas is a magical time of year and it is sad to think that some may miss the festive enchantment of the Belgrade’s famed pantomime. Therefore, we are delighted to pledge funding in support of the streamed performance which will give children in local hospitals and hospices along with the elderly in local nursing homes the opportunity to watch a special and entertaining performance of Jack and the Beanstalk.”

David Jane, the Belgrade’s Development Director added “The people of Coventry have outdone themselves this year and their generosity means that families facing financial hardship have already enjoyed a Christmas night out without having to worry about how to pay for it. But in order to spread the magic of panto even further, we are asking the public to help raise a further £2,000 to enable those who will be spending the festive period in a hospital, hospice or nursing home to see a broadcast of the production via the internet.”

To make a donation to the Give the Gift of Theatre campaign visit All funds raised will help ensure that families who are facing financial hardship and people spending the Christmas period in a hospital, hospice or nursing home, will not miss out on seeing this year’s Belgrade panto Jack and the Beanstalk.

Another fun way to support the campaign is to take part in the Belgrade’s bean hunt and find tins of Jack’s magic beans that are located in shop windows across Coventry City Centre. The hunt begins on 1 Dec and runs until 22 Dec. To take part collect an entry form from the Belgrade Box Office, West Orchards Shopping Centre, or you can download a copy from

The winning entries will be entered into a draw to win a family ticket to see Jack and the Beanstalk and goodies from some of the participating city centre shops. Entrants will be asked to make a small voluntary donation when they return their entry forms.

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