David Shortland and David Jane

Shortland Horne sponsors We Love You City

Posted on 2 May 2012

We Love You City returns to the Belgrade this May following it’s huge success in 2010, except this time it will be sponsored by local business Shortland Horne.

Celebrating the 25th anniversary of when Coventry City FC famously won the FA Cup, We Love You City takes us back to that fateful day in 1987 and tells some of the funny, edgy, moving, and sometimes farcical stories that were playing out in Coventry during those nail-biting 90 minutes.

The Coventry based residential sales and lettings company Shortland Horne are delighted to be sponsoring this revival of the production which kicks off in the B2 auditorium from Tues 8 to Sat 26 May.

David Shortland, Chairman of Shortland Horne said, “I am delighted that Shortland Horne is sponsoring this fantastic production, anyone who saw it last time will know what a great show it is. We have had an association with the Belgrade for many years, supporting its redevelopment and as Directors’ Club members, but this is the first time that we’ve sponsored a production and look forward to benefiting from the association with it.”

Shortland Horne is the latest company to be taking advantage of a range of products that the Belgrade has developed for the local business community since reopening in 2007.

David Jane, Commercial Director at the Belgrade explained, “We are grateful to Shortland Horne Residential Sales and Lettings for their support of We Love You City, and look forward to working with them. We have been working hard to build relationships with the local business community and sponsoring one of our productions is just one of a number of ways local businesses can benefit from an association with the Belgrade. We see ourselves as playing an important role in the business community and we’re keen to develop these kinds of relationships.”

Local businesses can also take advantage of the Belgrade’s corporate membership scheme, the Directors’ Club, which now boasts nearly 40 local companies and on 21 and 22 May the theatre will be hosting a free business to business exhibition at the theatre, in association with the Coventry Telegraph.

For more information about how businesses can get involved with the Belgrade Theatre, contact David Jane on 024 7684 6722 or email

Tickets for We Love You City are available now from the Belgrade’s box office on 024 7655 3055 priced from £15.25 to £28.75 or via where cheaper tickets are available.