Give The Gift Of Theatre Takes Flight!

Posted on 26 November 2014

The Belgrade Theatre’s Give the Gift of Theatre campaign has got off to a flying start with over £3.900 of its £11,000 target raised in the first two weeks.

The Belgrade’s Give The Gift Of Theatre Campaign aims to provide at least 400 people, referred through Coventry Foodbanks’ referral partners, with tickets to a performance of Aladdin. Building on the success of previous campaigns, monies raised through this year’s Give The Gift Of Theatre Campaign will also help support a specially recorded performance of Aladdin to be shown at University Hospital Coventry, Birmingham Children’s Hospital and Warwick Hospital plus selected Nursing Homes around the city including The Beaufort, Chartwood House, Herald Lodge, Myton Hospice and Keresley Wood.

Following the success of last year’s campaign, the people of Coventry have dug even deeper this year to help make sure as many people as possible have the opportunity to experience the magic of pantomime this Christmas. This year’s campaign has already benefitted from the generous donations of a number of local Coventry and Warwickshire businesses including Jaguar Land Rover. The Coventry Business Improvement District (BID), which is tasked with helping to maintain a vibrant city centre, has also donated £1,000 towards the delivery of a specially recorded performance of pantomime to selected hospitals and hospices across Coventry, Warwickshire and the wider West Midlands.

Andy Talbot, Chair of Coventry BID said, ‘As anyone who has visited a theatre at Christmas will know, a trip to panto can be a truly magical experience for families and it’s incredibly sad to think that some may miss out on that magic through circumstances outside their control. For this reason, we’re delighted to be able to support the Belgrade’s Give The Gift Of Theatre Campaign and do our bit to help bring families together and create positive memories of Christmas that will last a lifetime”.

David Jane, the Belgrade’s Development Director added “We are absolutely thrilled with the response we have received so far. For many people across the region this year, a trip to panto is a luxury that they simply can’t comprehend, whether due to financial hardship, serious ill-health or other circumstances. By providing over 400 people with free tickets to see the show and through taking the magic of pantomime into hospitals and hospices throughout Coventry and Warwickshire this year, we hope to offer people some much-needed quality time with their families at Christmas which should go some way towards breaking down that sense of isolation that some people facing these challenging circumstances feel, particularly at Christmas. Whilst we can’t make people’s problems go away, we can offer them some respite from those problems through schemes like Give The Gift, thereby helping them to feel more positive moving forward’’.

In order to spread the magic of panto even further this Christmas, the Belgrade Theatre is asking the public to help raise £11,000 by Friday 12 December 2014.

To make a donation to the Belgrade’s Give the Gift of Theatre campaign call 024 7684 6758 or visit All funds raised will help ensure that families who are facing financial hardship and people spending the Christmas period in a hospital, hospice or nursing home will not miss out on seeing this year’s Belgrade pantomime, Aladdin.

Tickets for Aladdin are available now from the Belgrade’s Box Office on 024 7655 3055 priced from £13.50 to £22.25, with child and concession tickets from £10.50. Family tickets are priced from £36 to £62 and cheaper tickets can be purchased online via