Director's Club welcomes three new members

Posted on 3 November 2011

The Belgrade Theatre’s exclusive Directors’ Club celebrated its fourth anniversary in style by welcoming three brand new members; Ibis Hotels, Hotdog presentations and party mask manufacturers, Mask-arade, taking its total membership to 31 local businesses.

Established in September 2007, the Belgrade’s Directors’ Club has grown rapidly over the last four years and the membership scheme now includes local businesses such as the UK arm of premium bathroom and kitchen manufacturers, Dornbracht, DeMarco Hunter Solicitors, insurance brokers Russell Scanlan, accountants Chantrey Vellacott DFK and Jaguar Land Rover.

Bringing the total membership of the Directors Club to 31 is Earlsdon based Hotdog Presentations, who specialise in providing first class AV equipment including projectors, laptops, plasma screens and whiteboards for a wide range of events, Ibis Hotel Coventry, which is part of the worldwide Ibis budget hotel chain and Mask-arade which designs and creates bespoke masks for all occasions, including this year’s Royal Wedding.

Southam based company Mask-arade were famously declined investment when they appeared on TV’s Dragon’s Den, but have since featured in a follow up programme titled How to Win in the Den, which highlighted the company as ‘the one that got away.’

Graham Aylott, Development Officer at the Belgrade said, “We’re delighted to welcome these three new members to the Directors’ Club and see the group expand to over 30 members. At times of such austerity, it’s encouraging to see businesses taking full advantage of the networking, hospitality and marketing benefits that the Belgrade Theatre offers. The new members perfectly demonstrate how we are able to benefit companies whether they be large or small, new set ups or established global brands.”

He added, “The Directors’ Club is an exclusive membership scheme, allowing us to offer a quality service to each member. We work with companies to ensure that they make the most of their tailored packages.”

The Belgrade’s Directors’ Club scheme aims to strengthen the relationship between the theatre and the local and regional business communities. Amongst other things members can take advantage of regular networking opportunities and social evenings with other members and businesses across the region. Directors’ Club members can also use their membership to entertain clients, target new markets, incentivise staff and demonstrate their commitment to the local community.

Hotdog presentations, Mask-arade and Ibis Hotel Coventry are joining the Coventry Telegraph, Coventry Building Society, Allied Irish Bank, Belgrade Plaza, Advent Communications, Alsters Kelley Solicitors and Shortland Horne Estate Agents, who are also members of the Belgrade’s Directors’ Club.

For further information or to become a member of the Belgrade Theatre’s Directors Club please click here or call Graham Aylott on 024 7684 6750 or email

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