A decade of support: a thank you to Pure Washrooms

Posted on 17 December 2019

As we near the end of 2019 and get ready to spring into a whole new decade, we’ve been reflecting on the contributions of some of our most loyal, long-term supporters and the fantastic work that their generosity has enabled us to fund.

As of 2020, corporate supporter Pure Washrooms will have been supporting us for an amazing ten years, sticking by us through thick and thin and seeing us through some big changes here at the Belgrade, particularly in recent months as we’ve ramped up the preparations for Coventry’s year as City of Culture in 2021.

“Pure Washrooms as a local Coventry based business are delighted to have been able to support Belgrade Theatre over the last 10 years. We believe strongly that all organisations have a responsibility to support the community where they work and Pure Washrooms association with Belgrade Theatre is a brilliant example of commerce and the arts working together for the good of their local community. Pure Washrooms is looking forward to working with Belgrade Theatre over many years ahead as both organisations seek to achieve their ambitious plans in the future.” – Martin Pugh, Managing Director of Pure Washrooms

It’s hard to overstate the value of this kind of long-term support. Dependable backers like Pure Washrooms have a tremendous impact on charities like the Belgrade Theatre, providing us with an income that we can rely on when putting together our plans for the future.

It’s particularly important when it comes to ensuring the sustainability of our long-running community, talent development and education projects, such as Big School, our annual Theatre-in-Education production, and Critical Mass, our free playwriting programme for emerging writers from Black, Asian, Minority Ethnic and Refugee backgrounds.

Running since 1999, Big School was set up to help Year 6 pupils make the transition up to secondary school, offering them opportunities to discuss the challenges and anxieties the change may entail for them. Using interactive, participatory performance, the programme offers children a unique way to to engage in discussions around the issues that are important to them, with each show adapted according to their contributions.

By recognising children as the experts in their own areas of experience and enabling small epiphanies in their understanding of what they are going through, it takes young audiences on a journey that would be impossible to replicate in a typical classroom situation, with additional support provided by bringing schools together for pre-production and post-production work.

Big School audience member Max said: “I was scared that I was going to be late and I was going to get told off but instead after watching Big School, it made me a lot less nervous. My little brother goes to primary still and I think it would be really helpful if he could have something to talk him through secondary because it’ll be hard for him as well. I think Big School would help.”

Critical Mass is a free playwriting programme run at The Belgrade Theatre for writers aged 18+ from BAMER backgrounds, run in partnership with Euphoric Ink and in association with Tamasha Theatre Company. Currently in its seventh year, the initiative reflects the Belgrade’s commitment to representing the diversity of Coventry’s communities and providing a platform for new voices.

Liz Mytton, whose debut play Red Snapper received a full, professional production after being developed through the scheme said: “I got involved in the playwriting programme at the Belgrade and had the sense that I had found a place that was willing to invest in me. I feel extremely grateful to the theatre, they saw a spark in me and decided to gently fan it into flame”.

A huge thank you to Pure Washrooms for standing by us for ten amazing years – here’s to another decade together and the exciting things to come in 2021 and beyond.

Pure Washrooms is a silver-level supporter, part of a group of brilliant local businesses whose donations account for approximately 20% of the Belgrade’s annual fundraised income.

If you are interested in joining our valued team of corporate supporters, there are a range of different sponsorship levels to choose from according to the size and budget of your business, with a variety of benefits. For more information about how to get involved, please visit our Corporate Supporters page, email, or give our Development team a call on 024 7684 6758.

The Belgrade Theatre is a registered charity (number 219163). This means that all the money given to, raised or earned by the Theatre is not distributed as profit, but is kept and reinvested in the work we do. For more information about why we are a charity, visit our Support Us page.