A step forward for our Play Your Part campaign

Posted on 20 November 2019

This month, our Play Your Part campaign has taken a major step forward with first businesses having signed up to support our 2020 Redevelopment Project.

Work on phase one of the project – which involved refurbishing our Main Stage auditorium and foyers – has now been completed. Due to start in summer 2020, phase two will entail a full-scale redevelopment of our ground floor café and first floor Burbidge Room, linking up the spaces to create a self-contained, destination café bar which can remain open even outside of the theatre’s usual opening hours, helping to secure our long-term financial sustainability.

Initial funding has already been secured for the project, but with a £4.8 million target to cover all three phases of the Redevelopment Project, we’ve been calling on private sector backers to lend us their support. Happily, a handful of local companies have already signed up to the Play Your Part campaign, agreeing to sponsor a step on the new feature staircase, where their business names will be prominently displayed.

Supporters so far include the Deeley Group, PMP Consultants, EDG Property, Evertaut Ltd, Shortland Horne, CityFibre, Corstorphine & Wright Architects, Engineering Practice, MCS Corporate Strategies and K B Benfield Group.

Play Your Part

David Shortland, of Shortland Horne Estate Agents, who has also given his name to our B2 bar, has provided us with generous ongoing support, and we’re delighted that he has stepped up to the plate again as we make the necessary preparations for Coventry’s year as UK City of Culture in 2021.

David Shortland said: “Like so many companies across the city and region, we are excited by UK City of Culture 2021 and we can see the major economic and social benefits it will bring here. The Belgrade Theatre will have a massive role to play during and after 2021 and this development will help this iconic theatre become even more self-sustaining.

“We are long-term supporters of the Belgrade and we are delighted to be sponsoring a step and being an early backer of the Play Your Part campaign.”

Leigh Hunt, of CityFibre, the UK’s leading alternative provider of wholesale full fibre infrastructure, added: “This is a major step forward for the Belgrade Theatre and CityFibre wanted to be part of that and show its support. Right at the heart of our Gigabit City Coventry project are the local communities we will serve with the future-proof network which is being now rolled out across the city.

“The Belgrade Theatre is a key cultural and social destination for Coventry and we are pleased to be intrinsically linked to this project, playing a crucial role in protecting the theatre’s future. We would encourage other companies to get involved and support the Play Your Part campaign by sponsoring a step.”

By sponsoring a step at £2,020 (+VAT) supporters’ will see their names grace the staircase when work is completed next year, but there are also a variety of other ways to support our work depending on the budget available to your company.

The Theatre is also ready to have conversations with potential naming rights sponsors for other elements of the development, such as the new café itself.

Helen Hotchkiss, Head of Development said: “We are thrilled to have our first group of steps sponsored already and are grateful to all those companies who are backing us. To make the development happen, we still need further business support and we’d urge companies to get in touch to find out how they can be part of creating this fantastic legacy for the Belgrade Theatre and the city.”

If you would like to play your part in the legacy of 2021 and the work of the Belgrade, please email or phone 02476 846 758. For more information about our 2020 Redevelopment Project, please visit our Play Your Part page.